Google’s Helpful Content Update Is Now Integrated Into Core Algorithm
Google has changed how the Helpful Content Update (HCU) works. Introduced in 2022, the HCU focused on promoting helpful, people-first content over keyword-stuffed pages created for search engines. However, as of March 2024, the HCU is no longer a standalone system. It is now a permanent part of Google’s core ranking algorithm, which runs continuously. … Read more